Client’s Goals for the Project:
The US-based health and wellness brand targets audience across the entire country focusing on enhancing the overall health of everyone. A call with the client gave us clarity on their requirements, and these are the ones:
Our contribution towards the project:
Once the client outreached us to develop their website, we brainstormed about the myriad aspects to consider. We had a call and got a clear understanding of their requirements, and also got the resolution to put things in place. Our initial task was to create a cohesive platform to get things going. The following were the aspects we first worked on:
- Logo designing & website creation
- Optimizing the website for SERPs & enhance overall performance
- Build a Shopify platform
- Setup a Google Ads account, manage & optimize it
The entire work so far took us 3 weeks to complete, and we invested in a week to complete website optimization. This was followed by implementing the following tasks:
Created & ran Google Ad Campaigns like:
- Google Search Ads
- Google Display Ads
- Google Shopping ads
All the Ad campaigns worked optimally, and the 2-month project was extended to 6 months since the favorable results peaked rapidly. The Ads we created performed exceptionally well, and had only 20% ACOS (Average Cost on Ad Spent) while the client gained 5% ROAS (return on ad spent).
Project Details
- Category: Google AdsWebsite Development
- Client: Jean Sibba
- Location: USA
- Year Of Completed: 2022
- Project Value: $1000
- Project Type: Website Development and Google Ads
- Platform: WordPress and Google