Rankings and conversion rate matter more to an eCommerce site due to the nature of business. Since eCommerce businesses grow online, they require as much online visibility as possible.
Online stores owners look up things like “How to raise website ranking on Google” and “How to enhance my eCommerce website ranking” since it can be difficult to stand out among well-known companies when launching a new online store.
Because the store only exists online, you must optimize it for search engines, just as you would with any other website. By incorporating SEO strategies for eCommerce website, you can be sure that the search engines will highly value you and direct some qualified traffic to your website. Your firm should only be concerned about conversion.
Why Google Ranking Matters?
Ever since the pandemic began, e-commerce sales have skyrocketed. Prior to then, they were also expanding quite consistently, and there is no indication that this trend would reverse when brick-and-mortar retailers relax COVID regulations.
93% of all internet activities begin with a search engine. That is by far the majority, and Google commands a market share of 90.1% for all search engines. It also implies that Google is the origin of almost 5 out of every 6 internet experiences. Therefore, SEO for eCommerce business is the in thing for boosting rankings on Google SERPs.
In search engines, 75% of users never scroll past the first page. This clearly implies that if you want visitors, having a high Google position is crucial. It’s tempting to hear numbers like these and feel disheartened given the scale of Google and the number of individuals vying for excellent search engine results.
Steps to Optimize Your eCommerce Store
Given the significance of first page rankings, here are some steps you can take to ensure that your eCommerce website appears on the first page of search engine results.
Extensive Keyword Research
One of the most prevalent problems with ecommerce websites that don’t sell is poor keyword research. The first thing to do is to use highly focused keywords to improve your website pages. This is one of the crucial digital marketing SEO tips to incorporate.
They need to drive organic traffic from the SERPs and be pertinent to your industry of company. You may get some nice keyword suggestions using the Google AdWords tool or the Moz keyword tool. You can use them, but stay away from broad or extremely competitive keywords.
Write Long Product Descriptions
A prospective buyer must determine from the images and the description if a certain item will fulfil their needs. Returns are so widespread in eCommerce in part because of this. However, writing in-depth explanations greatly reduces this fear, which can reduce returns. The additional advantage? For your Google search rankings, long descriptions (up to 1,000 words) are highly beneficial.
Research Your Competitors
Consider all potential companies (websites) that could be discussing your goods or services when considering rivals. This may include websites that don’t even offer the goods, as well as industry blogs. Occasionally you may offer material or content to these websites in exchange for a product shout out, or sometimes they might be competitors.
On Site Optimization
On-page SEO components are vital SEO Strategies for eCommerce website development in addition to sprinkling in keywords that your clients see in the descriptions. These are:
Page titles: The top blue line of each Google search result is the page title. This line has to be named in a way that makes sense to your target clients while also include one or two keywords where you can. Your title should maximum 70 characters long.
Meta descriptions: The text that appears in the Google search result underneath the page title is called the meta description. Consider this a sneak peek of what they’ll see when they click on a product page. Once more, include your keywords naturally. Do not exceed 320 characters.
Site Navigation
Pay close attention to how these competitors’ websites are navigated. What components make up the site’s architecture? Look at where the product pages, categories, and descriptions are located. You can identify the issues with your shop using these crucial components.
Smooth and highly vertical navigation is ideal. Is the checkout process easy? Are your goods in harmony and order? Learn by carefully observing your rivals. Start with the largest companies in your sector and see how they set up their websites.
Have a Mobile-Friendly Site
Mobile shopping is quite popular. M-commerce, also known as mobile commerce, is anticipated to account for close to 70% of all e-commerce transactions, according to data on the subject.
Blogging
There may be certain keywords that are relevant to your business that get lost in the shuffle in favor of the more significant ones. A blog might hold keywords that can’t make it to the main site, and is a smart digital marketing idea for enhancing eCommerce website rankings.
You may optimize your blog pages for additional keywords per article using blog posts and other blog materials. A blog is a less formal aspect of a company but yet keeps in contact with the main website. eCommerce businesses may utilize their blogs to tell tales, explain their company strategy, and write how-to articles that will benefit users.
Run an SEO Audit
There are several commercial and free internet tools you can use to do a rapid ecommerce SEO audit if your site is already live. You can learn a lot about how your website is doing even with the free versions. And you’ll leave knowing what the most critical issues are that you can address.
Final Thoughts
Concentrating on enhancing your Google ranks is among the most time and cost-efficient approaches to increase sales for your online business. With effective SEO actions for eCommerce websites, Google ranks aren’t completely mysterious. You may prepare your website to appear when people are searching for it by performing some of the aforementioned measures, enabling you to capitalize on the demand that already exists.
