Project details

  • Rainbow Collective
  • 10th February 2022
  • Sonali Gupta
  • Google Ads

Rainbow Collective:

Undertaking the project of this Indian ethnic wear brand was a good shift our team needed to explore new ventures and expand our potential.

Google Search ads,
Google Display Ads,
Google Shopping Ads,
Google My Business ad campaigns.
Rainbow Collective Logo

The requirement:

The client wanted to create a delightful online shopping experience for customers and attract new ones with streamlined digital marketing techniques.

Our concept:

We sensed the brand has the potential to outgrow competition, and it needed a tweak in its marketing approach.

The solution:

ur team worked with the client and suggested that we will create favorable marketing campaigns that will generate awareness, create curiosity, and enable users take a positive action. We implemented revolutionary but simple web designing techniques to give a refreshing look with easy-to-navigate features with nothing outrageous that helped the client win their trust.
We also suggested the client to include blogs and our content team wrote the same that played a significant role in attracting quality traffic organically. Working in-depth on their digital marketing campaigns was a huge bonus, and we implemented SEO and Google Ads by setting their store on Wix platform.

The Google My Business ad campaign and shopping ads performed well, and within a month the client got attractive results. We continued the campaign for another two months, and the client received 525 conversions by spending INR 4,255.24. The minimum cost of a product was INR 2,000 and maximum INR 65,000. For every 4.36K it was 2.046 clicks with CPC being INR 2.13 per click.

Our purpose is to build solutions that remove barriers preventing people from doing their best work.

Melbourne, Australia
(Sat - Thursday)
(10am - 05 pm)