Project details
- Rainbow Collective
- 10th February 2022
- Sonali Gupta
- Google Ads
Rainbow Collective:
Undertaking the project of this Indian ethnic wear brand was a good shift our team needed to explore new ventures and expand our potential.
The requirement:
The client wanted to create a delightful online shopping experience for customers and attract new ones with streamlined digital marketing techniques.
Our concept:
We sensed the brand has the potential to outgrow competition, and it needed a tweak in its marketing approach.
The solution:
ur team worked with the client and suggested that we will create favorable marketing campaigns that will generate awareness, create curiosity, and enable users take a positive action. We implemented revolutionary but simple web designing techniques to give a refreshing look with easy-to-navigate features with nothing outrageous that helped the client win their trust.
We also suggested the client to include blogs and our content team wrote the same that played a significant role in attracting quality traffic organically. Working in-depth on their digital marketing campaigns was a huge bonus, and we implemented SEO and Google Ads by setting their store on Wix platform.
The Google My Business ad campaign and shopping ads performed well, and within a month the client got attractive results. We continued the campaign for another two months, and the client received 525 conversions by spending INR 4,255.24. The minimum cost of a product was INR 2,000 and maximum INR 65,000. For every 4.36K it was 2.046 clicks with CPC being INR 2.13 per click.
